Emakina brings AXA’s website to the forefront of technology

Author: Brice Le Blévennec

Emakina was hired by the AXA to develop a new website for the Belgian market, based on SharePoint 2010. The goal was to establish a system which facilitates better content distribution between different divisions. This was meant to enable communications teams at AXA to centrally create and maintain the website’s content, while guaranteeing decentralised dissemination across the various distribution channels.

The new solution is revolutionising the way of updating and changing content, with further simplicity. A central content catalogue was created, available for all to see, and facilitating easier distribution. In addition to improving the existing services, Emakina created a new part of the site dedicated to lead generation. Here, clients’ data are collected, and sorted for future reuse, as well as for generating potential prospects or new customers.

The site was the first fruit of close collaboration between Emakina and AXA. This project is a success on many levels; including its technical level, and the user-interface of AXA’s administrators and end-users. Now that the site is online, all the elements and features are in place for visitors, customers and prospects to enjoy.

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