iPad: gadget or paradigm shift?

Author: Brice Le Blévennec

The Belgian Management and Marketing Association (BMMA) has invited Brice Le Blévennec to share with Belgian managers his knowledge on the future of interactive mobile: the iPad.

The expectations surrounding the iPad are huge and Brice will mainly focus on the new opportunities created by this revolutionary device in the fields of communication and marketing.

It is the saviour of newspapers, the future of publishing, finally a legal store for music and films, a traffic data generator for mobile operators, messiah of e-commerce mobile, and so much more.

Find out by participating to this lunch and debate of the BBMA on Tuesday, 15 June at 12:15 at the Conrad (Lobby Lounge), avenue Louise 71, 1050 Brussels.

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