One step ahead in fast fashion e-commerce
Serving customers through 238 points of sale in France and 27 shops abroad, Courir is the French leader in the trainers market. The brand was created in 1980 and launched its e-commerce platform in 2014, before asking Emakina to rethink it in 2018 to better serve users.
Emakina’s solution allows Courir to get closer to customers both online and offline. As the product catalogue is so vast, it’s impossible for the stores to keep stock of all possible combinations of design, size and colour and customers could sometimes be disappointed. Emakina developed a tool that means via a simple tablet, the salesperson in the store can order shoes and have them delivered quickly.
Thanks to the digital tool, retailers can also access each person’s profile and preferences, in order to give a personalised service.
Loyal customers love being recognised as more than a number. Data collected online now enriches the relationship between the salesperson and customer. They enjoy the same personalised experience no matter how they come into contact with Courir.
True to agile methodologies, Emakina kicked off the collaboration with a series of design sprints. These allowed us to align all the stakeholders, identify and delve into issues and user needs, imagine solutions together and select the most relevant options.
The Courir solution needed to run as freely as the customers wearing its trainers. It is built to adapt and cope with sudden traffic peaks during sales and new arrivals seasons. New features are constant in e-commerce, be it AI-enhanced presentation of products or voice-activated interaction. The platform can easily implement advanced user experiences.
Online turnover increased5xin 3 years
30%of digital sales through mobile points of sale
E-com website in3countries