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2021-05-03

Emakina partners with major marketplace integrator: ChannelEngine

Author: Jelle Sybesma

With so many online marketplaces to potentially sell on, it’s getting more and more important to integrate your back-end systems in the best possible way. With the award of a ‘silver’ partnership by ChannelEngine, one of the world’s main integrators, Emakina shows that it’s capable of doing just that. Adding up to supplying strategy, marketing, and day-to-day support, our agency has the technical expertise to set up your integration architecture.

For most companies, the online marketplace adventure starts with a bit of testing and experimentation. Creating an account with an online marketplace and manually adding some product details. Once the business starts to grow, they find out scaling up the business comes with growing pains. At first, this often has to do with not having enough resources or being insecure about what the next steps should be, but at a certain point, the amount of manual work simply becomes too overwhelming. All this copy-pasting from one sheet to another comes with a lot of manual labour and increases the chance of mistakes. Moreover, having an overview of activities on the marketplaces and how to optimize, comes with the same manual labour challenges. 

At this point, people start to think about ways to automate and luckily there are enough solutions available in the form of different kinds of middleware, known as ‘integrators’. These connect your back-end systems (whether it is an ERP or OMS combined with a PIM system) with the online marketplaces. Not only from your back-end systems to the online marketplaces but also the other way, so a real two-way street. Using an integrator not only gives you the possibility to easily scale up your business, because they already have a connection in place with almost every online marketplace, but it also gives you a lot more control over stock management, pricing, winning the buy box and content management. 

Having a silver partnership with ChannelEngine puts Emakina in a small group of agencies that have proven to be successful in not only the fields of integrating your backend systems and setting up your marketplace connections but also in monitoring the way your stock is distributed among the different marketplaces, pricing strategy and content. 

Discover how we can help you set up your marketplace.

Besides having a partnership with ChannelEngine, Emakina also has official partnerships with almost all the main integrators in the world. For us, it is of the utmost importance that we advise clients in the most objective way possible. Unfortunately, there is no ‘one size fits all solution. Which integrator fits your profile the best, depends on many factors. Which countries do you want to expand to? Which marketplaces would you like to use? Which industry are you active in? 

This is just one part of your marketplace journey. A journey we would be more than happy to accompany you on as a solid partner. So, if you’re looking to expand your business through marketplaces, we have over 1200 digital professionals in 22 offices in 16 countries on their starting blocks to help you grow. 

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