Emakina and Bardahl win Best Kentico E-commerce Website of the Year Award

New ‘The pleasure of caring’ identity comes to life in a high-performance Kentico Website

Bardahl and its strategic & digital agency Emakina together refined the leading lubricant brand’s identity, and brought it to life on a new high-performance website. The first-rate all-in-one ASP.NET CMS Kentico now awards this site with its prestigious E-commerce Website of the Year Award. The platform, created with Kentico WCM technology, showcases the company’s new ‘Pleasure of caring’ theme, and unites over 1,000 web pages in three languages.

The vision: ‘The Pleasure of Caring’

The rebranding project highlights Bardahl’s vision for a world without friction: we must respect and care for technology, the environment, partners and customers. ‘The pleasure of Caring’ theme perfectly captures the company values of quality, service, and economy. And Bardahl honors its rich tradition in top performance with its new baseline ‘Nothing will stop you’.

A smooth ride

The new branding was a powerful driver in creating the new Bardahl site, that caters to individuals, professionals and top motor sport customers. They discover the rich history and values, receive useful tips, and are piloted to the right Bardahl product pages for any engine and maintenance job imaginable. In a clear structure with 6 domains, over 600 items in the portfolio are linked to over 5,000 product references. This way, every specific need is addressed in automotive and motorcycle care, home, gardening, nautical and industry applications.

As a bonus, the automotive ‘e-diagnose’ helps you to solve engine problems, by simply selecting the symptoms you encounter. To finetune payments, Emakina also developed a tailor-made payment gateway for fluid integration with Ingenico.

More than a Love Brand, it’s a Love Company

Emakina Senior Account Manager Catherine Henry is passionate about the collaboration:

“It’s very rare to feel so much positive energy in a client collaboration; a true privilege. The business values of Bardahl are inspiring for any business manager, seeking to balance family values and global presence, team spirit and competition, performance and longevity. The collaboration continues, with strategic missions, CRM and marketing efforts.”

Emakina, a global reference in Kentico-knowhow

Emakina is the largest European and second global Kentico partner.
It has been a Kentico partner for 12 years and has managed over 250 Kentico projects. Emakina has 75 experts of the all-in-one ASP.NET CMS technology in the group, of which 18 certified developers. Kentico Lead David te Kloese is also one of eight global MVP’s for the technology. In 2017, Emakina already won a Kentico Site Of The Year Award with Segway Europe, and this year was one of the 3 finalists for the Kentico Special Jury ‘Large Websites Award’ ((together with solidIT), for the International Ice Hockey Federation IIHF.

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About Bardahl

Bardahl designs and distributes high performance chemicals for the automotive, industrial and DIY markets. These include additives, lubricants, adhesives, detergents, maintenance and mechanical maintenance, bodywork, windshield and coolant products, ... BARDAHL also manufactures its products for the car brands like Peugeot, Citroën, RENAULT, VW Group France, Ford, Fiat Group France, ...

The Bardahl brand is distributed in more than 100 countries across the 5 continents. Throughout its history Bardahl worked closely together with motor sport teams, associating the brand with its  champions. In 2019, It is a proud partner of nine-time rally world champion Sebastien Loeb for the Paris-Dakar race.