About the project

The digital celebration of a historical jewellery house

To create a link between the brand's past, present and future, we created an augmented reality experience that made its 160th anniversary exhibition — and Maison Boucheron — accessible to all. Visitors to Vendôrama were enthralled with unforgettable experiences, including a touchscreen table, three interactive books and a virtual tour by the mischievous Wladimir – the brand's emblematic cat.

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