Dina Försäkringar

About the project

Boosting brand identity for Sweden's fifth largest insurance company

Dina Försäkringar is a group of six local insurance companies spread across Sweden, working together under the common brand Dina Försäkringar. With a heritage dating back to 1768, Dina Försäkringar is the fifth largest non-life insurer in Sweden with both private and enterprise customers.

Despite its rich history, Dina Försäkringar remains a relatively unknown brand. Therefore, Emakina helped Dina Försäkringar create a new long-term concept, a unique brand world, and a launch campaign across various platforms such as TVC, OLV, radio, display, and social media.

The challenge

Not many people knew what Dina Försäkringar stood for. As a result, potential customers often chose more well-known insurance companies. That's why they asked Emakina to create a new brand concept that would make the company stand out in the mostly generic low interest category and make its services clearer.

Our solution

We wanted people to see Dina Försäkringar as a reliable insurance company with great service, expertise and happy customers.
Introducing "The Insurance Lab" – a visually striking brand world based on Dina Försäkringar's corporate culture and commitment to think about everything that can happen to the customers in their everyday lives and be engaged in it, every day. Dramatized through the green test lab where all product and service development takes place. A selection of more or less plausible claims are tested by the specially trained crew to find the best possible insurance solutions. To emphasize trust and stability, "Since 1768" is used as a guarantee together with the logotype.

The results

The new brand concept has already delivered good results in terms of observation and sender ID for Dina Försäkringar. More people understand that it's communication from an insurance company, even when the logo, sound and messaging are hidden.

  • 11 %
  • +66 %
    aided brand awarness