About the project

An out-of-this-world event experience

Jaeger-LeCoultre called upon Emakina to create a digital brand experience with the ambition of stealing the show at the prestigious luxury watchmaking exhibition SIHH. We created a VR experience that perfectly highlighted JLC's latest watch collection: a telescope that lets users marvel at the night sky virtually, from inside the Salon's building, while discovering new watches exquisitely displayed among the constellations.

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