100 years of memories: the campaign of the century
Celebrating an iconic brand's centenary is a rare thing, so KitchenAid wanted to capitalise on this special occasion to raise awareness and boost sales. Thanks to inspiring storytelling, contests and promotions, our campaign managed to boost awareness by 928%, which resulted in a 58% rise in transactions compared to the previous year, amounting to an extra 2.9M€ in revenues.
Turning everyday cooks into lifelong fans
In 2018, Emakina was asked to create a year-long 360° communication plan for KitchenAid, with the goal of increasing year-on-year growth by 3% in D2C. Four years later, we’re continuing to smash annual goals, evolve the brand in EMEA regions and set creative global benchmarks.
Massive boost in online sales
The pandemic gave KitchenAid the ideal opportunity to overhaul its search engine advertising tactics with creative, targeted advertising that celebrates the everyday cook. Powered by automation tactics, Emakina succeeded to drastically increase direct-to-consumer revenue.
Immersive shoppable landing page experience
KitchenAid’s iconic stand mixers have been covetable kitchen statement pieces for over 100 years. In 2022, KitchenAid unveiled Blossom, the latest creation in its high-end Design Series: a luxurious thyme green satin finish stand mixer with a unique hammered copper bowl. We helped KitchenAid create a rich, shoppable experience that draws the visitor in and creates the desire to hit that ‘shop’ button.
MACH: the recipe for success
Like its iconic mixer, the KitchenAid website has to run like a well-oiled machine, made for makers. Smooth, powerful, easy to use – and with instantly recognisable good looks. KitchenAid wanted to future-proof and rethink their website for a smoother customer journey – from browse to checkout – with more personalisation, flexibility and scalability built in. For all of these requirements, MACH was the most suitable solution.