Milk goes haute cuisine
When milk sales started declining, this was bad news for Sweden’s northern cows. Milk needed a legendary rethink. So Emakina DBG and Norrmejerier got hold of celebrity chef Linnea Liljedahl to whip up a pop-up restaurant – complete with a gourmet tasting menu paired perfectly with milk from northern cows. It scored high in the talkability stakes and proved that locally produced milk deserves its place on the dining table.
From local dairy to market leader in northern Sweden
Since 2005, we have been helping Norrmejerier to communicate their contribution to the northern community. Our long-term concept "Do good for Norrland" is all about cherishing the local, supporting the small-scale and embracing what is closest to the hearts of Norrlanders – namely Norrland. Today, "Do good" is something that is present in everything the company does, from business strategy to packaging design.