About the project

From local dairy to market leader in northern Sweden

Since 2005, we have been helping Norrmejerier to communicate their contribution to the northern community. Our long-term concept "Do good for Norrland" is all about cherishing the local, supporting the small-scale and embracing what is closest to the hearts of Norrlanders – namely Norrland. Today, "Do good" is something that is present in everything the company does, from business strategy to packaging design.

The challenge

Owned by northern dairy farmers, Norrmejerier needs to protect the local, as more and more competitors are forcing their way into the Norrland market.

The solution

With the concept "Do good", we remind the people of Norrland why locally produced dairy products are a wonderful thing that contributes to open landscapes, shorter transports and a lot of jobs – in short, a vital Norrland. Since 2005, we have recorded the world's first power ballad about lactose-free products, created the world's longest milk art exhibition and launched a fine-dining restaurant with a delicious menu that tastes best with northern milk. But above all, we have created 100% awareness!

The results

Market leader in northern Sweden

  • 100
  • +383 %
    market share in the lactose-free category after the campaign