The European Commission
Encouraging Gen Z to join the European conversation
For the upcoming European Parliament election, we helped the European Commission in Sweden to launch The Conference on the Future of Europe – a digital platform for citizen engagement on issues such as climate change and Covid-19. Important topics that keep young people awake at night. So, we invited Generation Z to join the conversation by showing that there is a silver lining and that European co-operation is more important than ever.
How can we encourage young people to talk about the European Union and raise awareness of the fact that they can actually have a say?
During the Covid-19 pandemic, we created recognition through a series of films capturing the isolation and anxiety many young people feel facing an uncertain future. At the same time, we wanted to create a sense of hope by highlighting the positive things the European Union is doing, with focus on climate change, Covid-19 and the economy, and global justice.
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