The Swedish Pensions Agency
The Swedish Pensions Agency
Even though pension is a very important matter, not everyone has the energy to care. Since 2020, we are helping the Swedish Pensions Agency to make the information more relevant and accessible to all Swedes.
The challenge
Your pension is an issue that can determine the rest of your life. That's why it can be a bit overwhelming when the orange envelope containing your pension notice arrives in the letter box. How can we make the orange envelope less intimidating?
The solution
For the 2020 pension notice we developed a campaign with the message that pension is not as complicated as it may seem, and that you most often can do something small to understand or do a little better. Simply put: a thumbs up from the Swedish Pensions Agency, free from finger-pointing and anxiety.
The results
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170Editorial news articles
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EUR 533 156Earned media value
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53 %of those who saw the campaign logged in to see their pension forecast (which was the main objective of the campaign)
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57 %Reach of the Swedish population (OOH)