French national railroad company SNCF wanted to launch an all-new product offering: inexpensive coach travel between French cities for young people. This project required a whole new approach, including branding, web building, content creation, hosting and SEO services.
Low cost travel platform ready for Olympics
iDBUS, the then-innovative bus travel solution from SNCF, targetted younger travellers on the look for a cheap, comfortable inter-city travel across Europe. They wanted a digital partner to help them promote this new coach experience through an integrated communication plan, in time for the London Olympics.Discover case