Lindemans

The solution

Emakina came up with the campaign theme, ‘Wind of chance’. This encapsulated the idea that you should let the wind blow happiness in your direction, just as Lindeman’s heavenly brews are naturally fermented in the breeze.

We delivered the game idea, worked up the rules, created a fun video, graphic identity and logo, as well as support material. Everything matched the brewer’s art nouveau style while marrying a sense of authenticity with a dynamic, young feeling.

Emakina produced a quirky video alongside adverts, social media messages and promotional material, targeting both consumers and retail spaces. The campaign also aimed to promote these Flemish beers in the Belgian French-speaking market.

The results

In just four months of the campaign running in the Netherlands and Belgium, it exceeded the client’s expectations in terms of engagement and increased revenue. Lindemans is now looking at further horizons to develop international sales, particularly in America and Asia.