About Van Cleef & Arpels

Van Cleef & Arpels is a French luxury jewelry, watch, and perfume company founded in 1896 by Alfred Van Cleef and his father-in-law Salomon Arpels. Their pieces often feature flowers, animals, and fairies, and have been worn by fashion icons and celebrities around the world. Van Cleef & Arpels were the first French jewelers to open boutiques in Japan and China, which can now be found across Europe, the Middle East, South East Asia, North America and Australia.

About the project

Deep insights into the luxury mindset

The pioneers of modern jewellery asked us to do a deep dive into what delights its discerning clients. Emakina’s brand experience specialists unearthed priceless jewels of insights, which helped them build a richer brand experience across their social media and website, and exceed customer expectations in store.

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