Betafence breaks new barriers with The Reference

Author: Brice Le Blévennec

Our colleagues at The Reference juste released the new website of Betafence, the world market leader in fencing solutions, access control and detection for perimeter protection. As an international company, Betafence was confronted with the challenge of publishing global content (i.e. main catalogue) on the public Internet with local adaptations in a cost-efficient way that stimulates synergies between subsidiaries. In addition to this business objective, Betafence also wanted an innovative website that provides a renewed brand experience and sets Betafence as a key customer-oriented company in its sector.

The new Ajax-based interface offers easy access to products, by means of the new Specify-me tool, designed to allow specifiers easy download of either standard or bespoke Q40 specifications, product pages and technical installation drawings. Using Ajax technology in this application allows complex interactions on the same web page, which offers a desktop-like experience that strongly impacts the brand perception.

At the content level, The Reference implemented the Sitecore solution as a multi-country, multi-lingual platform that allows to deploy multiple versions from a single data source. The UK version will be used as a blueprint for the other countries where Betafence is active.

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