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09/18/2007

Blowout Results for “Blow Out The Candle”

Author: Brice Le Blévennec

A few months ago, we launched a European campaign called “Blow Out The Candle” for Center Parcs. While preparing our entries for the Mixx Awards, I realized how efficient and addictive this viral game has been. In 20 days only, more than 110.000 players have participated and 37.000 new contacts have been garnered in the client’s database, which means an amazing opt-in rate of 33,4%. For more info on this viral game we rolled out last March, check out this previous post.

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