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05/04/2007

Create a bet and win one million dollars

Author: Brice Le Blévennec

We just launched a “meta” marketing campaign for Gottabet.com, a web 2.0 start-up specializing in social betting (check out this page to see how it works). The creative concept: our client has one million dollars to spend on marketing to acquire new members. If you have a good, bright idea of bet that could generate new registered people, just submit it and win one dollar for each member you bring in.

Want to participate and win your million dollars? Download the creative briefing on onemillion.gottabet.com. A few good examples (that are not part of the contest):

Michel Daerden (famous Belgian politician) won’t drink until the elections
Kim Clijsters will keep playing tennis
Sego will beat Sarko

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