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Emakina backs up its Dutch ambitions with serial entrepreneur Geert Rietbergen

Author: Luc Malcorps

Serial entrepreneur Geert Rietbergen, 47, has been appointed Managing Director of Emakina Netherlands. This appointment allows Emakina.NL to move forward in its ambition to become a leading marketing and communication player in the Dutch market.




Geert returns to his home ground within Emakina. In 2003, he was Managing Director at The Reference, one of the companies belonging to Emakina Group. He also founded the current Emakina.NL, then called SunTzu, in collaboration with Raymon de Kruijff, Jeroen Zwaan, Jobbert van Strien and Djon Kleine. In 2007, SunTzu was renamed Emakina.NL, following the merger with Emakina Group.


Denis Steisel, CEO of Emakina Group: “We are very pleased to welcome Geert in our team. He is a trendsetter in digital communication, an entrepreneur and an expert in brand communication. We share the ambition to accelerate the growth of Emakina.nl to become a leader in consumer engagement.”


Geert Rietbergen has been working in marketing and communication for 25 years. He was active on the internet in the Netherlands right from the start, with “ReclamePuntnl.”. Geert has since advised many clients, such as Unilever, Sony, KLM, KPN, Canon and Microsoft, and has received 23 web awards. Rietbergen is (co-)owner/ investor of various internet companies, such as Justproud, the largest Dutch fashion website and Efactor, one of the most trusted entrepreneur networks in the world.


Geert Rietbergen, Managing Director of Emakina.NL adds: “This feels like coming home. Our society is changing fast and digital communication is essential in the process. Emakina is in the middle of this evolution, making it a very interesting brand to further develop in the Dutch market.”


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