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01/04/2002

Emakina enhances Glaverbel presence at Batimat

Author: Brice Le Blévennec

Following the launch of the ‘Careers’ module, Glaverbel wanted to produce something original and chose as a focus for its action the professional building trade fair, BATIMAT, which takes place in Paris every year.T he choice of this trade fair was all the more appropriate given that the theme of Batimat 2001 was ‘the development of new technologies in the building sector’.

In co-operation with Glaverbel and its agency, Emakina developed a visual interface that enabled surfers, via three webcams accessible on the Internet site, to be virtually present at the stand, both during its construction and throughout the duration of the fair.

This initiative was considered to have been particularly successful by Glaverbel’s customers.

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