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Emakina.EU for the Safety of Toys

Author: Brice Le Blévennec

Christmas is a very busy time of year for Santa Claus! He has to get the sleigh ready, feed his reindeers, check his list to be sure he hasn’t forgotten any good girls and boys… and make sure that the toys the elves have purchased are not only fun, but also safe! The European Commission, and particularly the DG Move, has entrusted Emakina.EU with the production of a video promoting the safety of toys, and giving parents some useful advice on which kind of toys to buy.


Toys are there to entertain children and give them fun, and are an important part of a child’s development and growth. In addition to meeting the child’s interests, one of the major things parents should keep in mind is the age brackets for use associated with toy. This is the goal of the European Toy Safety Campaign that the European Commission has launched this month; it intends to show how to get the safest toys, and how to use them safely!



The ‘Safety of Toys’ campaign includes a video clip with toy safety tips, and introduces the ‘CE marking’ little robot who tests the toys in a vast toy shop to make sure they are safe for children to use, after the guard has done his last night round. Cards with toy safety tips reinforce this message in hundreds of toy stores all over the EU.

This video clip was disseminated with a large success on Internet and it is now available for TV broadcasts as a public service message. Parents and children hold now all the cards to spend good forthcoming festivities, safely!



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