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Emakina @ IAB Congress – 7th October 2008

Author: Brice Le Blévennec

The 4th IAB Congress is set on 7th October at Kinepolis Brussels. This year, the selected theme is “toys or tools”: in ten years, online has shifted from the “toy for boy” to the “tool for marketeer” status. But what are today’s interactive “toys” that we will use as “tools” in the future? Brice Le Blévennec (Emakina) and Jo Caudron (One Agency), aka the Statler and Waldorf of the Belgian Internet scene, will try to answer this question in a joint keynote that will explore ten years of toys and tools on the Internet. Info and registration on www.roulartaseminars.be.

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