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Ernst & Young study on the new advertising landscape

Author: Brice Le Blévennec

A few months ago, we participated to a study from Ernst & Young on how the rise of digital media is impacting the advertising industry in Belgium and what advertisers expect from agencies to help them find a way in this new landscape. Download the document in French or in Dutch.

Interesting quote from Bruno Gernay, associate and media leader at E & Y : “According to our study, the emergence of new media will not be followed by a similar growth of the ad budgets. The pie size will remain the same but the slicing will change.” Ready for the battle 😉 ?

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