If beauty is your duty, you’ve got to check out ‘Deauty’!

Author: Brice Le Blévennec

How often do you wish you could test a product for a little while before actually buying it? This certainly applies to the world of cosmetics, where innovative beauty products are constantly released! You might get your hands on some samples but due to their small sizes, they are typically only sufficient for trying the product once or twice (not enough to really judge). And staying up-to-date with the latest innovations is not always that easy. What do you do?


Deauty is an innovative online initiative which allows cosmetics-lovers not only stay abreast of the latest products but also try them out for a ridiculous price! 

Service subscribers now receive the monthly Deautfy Box, consisting of a surprise selection of 4 to 6 beauty products every month. The Deauty experts select the products every month based on the latest trends, including big international brands and the (somewhat harder to find) niche brands. They take into account each member’s particular profile, skin type, sensitivities, personal preferences, etc.


The Reference, the full-service web agency from Ghent, was responsible for the digital strategy, created the beautiful website and the online mechanism of the surprise boxes delivery.

Shortly after this original service was launch, its Facebook page counts over 2,600 fans and the online buzz around the boxes exceeds all expectations! Meanwhile, hundreds of Deauty Boxes have been shipped out to thousands of (surprised) happy customers. They will continue receiving a new luxury box, full of exclusive beauty products, every month. Don’t be jealous, join the service…!


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