Interactive Marketing Book 2007

Today is the official release of the new Interactive Marketing Book published every year by IAB and Best Of Publishing (don’t miss the garden party tonight). As a proud IAB member, Emakina participated to this 3rd edition and took care of the chapters about online creativity and the amazing creative possibilities offered by new media, from classic banner to viral marketing and Web 2.0 galaxy. If you’re among the readers of this book, I’d be curious to get your feedback in the comments below.