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The b.places Campaign is a Hit

Author: Brice Le Blévennec

End of June, we rolled out b.places, a very ambitious project in Second Life for Brussels Airlines. Two months later, b.places has become one of the very first successful advertising campaigns made in this virtual world. Together with bluepill Group, we distributed about 20.000 HUD among Second Life users and disseminated more than 350 voting boxes across the Second Life territory, sometimes upon request from island owners themselves who wanted to join the operation. Last but not least, the b-places website has collected more than 15.000 votes in the same period. And it’s only the beginning.


If you need to refresh your mind about the b.places concept, check out this post and watch our trailer:

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