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The new voice of GSK goes digital

Author: Brice Le Blévennec

Emakina just released the third issue of “Biosphere” and is already preparing the next edition.

“Biosphere” is GSK’s strong and flexible internal magazine in both print and digital formats.

The ezine version proposes a fully immersive reading experience available everywhere in the world. The content mixes video, Flash animations, iconography and texts. These web oriented formats, linked to the Biosphere tone of voice and the Flash technology, offer to GSK Biologicals an impressive and simply efficient internal media.

As a chief editor, Emakina leads the production of the magazine in both versions and coaches the internal resources dedicated to the media.

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