The pop-up store phenomenon on Canal-Z

Pop-ups are the epitome of our high-speed, short-attention-span culture. They are restaurants, bars, clubs and shops that spring up in unexpected locations, cause a storm, and disappear just before the fashion crowd moves on to the next big thing.
Today, it looks like this real-life trend, like many others, is going online. Canal-Z wanted to know more about this trend and invited one of our Emakina experts, Vincent Vandegans, to talk about this new phenomenon.