Training: Web Copywriting for SEO
Our colleagues at The Reference organise on 6th February a training on web-oriented copywriting techniques that can make your website more compelling, more user-centered and more search engine-friendly. A quick overview of the agenda:
Writing through the eyes of users
- How people read online
- Demo eyetracking movies
- Enhancing scannability
- Text matters!
Interactive extras & exercises:
- Some quick-scan remarks on participants’ web site copy
- How to write good titles
- Make text shorter
Writing through the eyes of the robots
- How do search engines read your website?
- Meta tags
- Important page elements for SEO optimization
- Text formatting
- Tools & Tricks
Info and registration on The Reference website.