Training: Web Copywriting for SEO

Author: Brice Le Blévennec

Our colleagues at The Reference organise on 6th February a training on web-oriented copywriting techniques that can make your website more compelling, more user-centered and more search engine-friendly. A quick overview of the agenda:

Writing through the eyes of users

  1. How people read online
  2. Demo eyetracking movies
  3. Enhancing scannability
  4. Text matters!

Interactive extras & exercises:

  1. Some quick-scan remarks on participants’ web site copy
  2. How to write good titles
  3. Make text shorter

Writing through the eyes of the robots

  1. How do search engines read your website?
  2. Meta tags
  3. Important page elements for SEO optimization
  4. Text formatting
  5. Tools & Tricks

Info and registration on The Reference website.

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