User-generated campaign for Windows Live Messenger

Author: Brice Le Blévennec

“Je wordt er niet dik van, maar ‘t is wel vet!”

This the (untranslatable) tagline of a new action to promote usages of the well known Windows Live Messenger from Microsoft. The concept: submit a personal news to public voting through a tab in your instant messaging client and, if your story reaches the Top 10, you will have the chance to be broadcasted on the Dutch station SkyRadio. The tab is only available for the residents of The Netherlands but you can see it “live” at www.messengerjournaal.net (alternative solution: switch your country to “Netherlands” in the settings of your Windows Live Messenger account and you will get the tab as displayed below).

So far, about 900 contributions have already been sent by surfers. A successful user-generated campaign and the very first collaboration between Emakina and SunTzu on the same project.


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