Visit Qatar: a new digital experience for a leading travel destination

Anticipating the FIFA World Cup Qatar 2022™, the stunning platform created by digital partners Emakina and Adobe will help the country reach its ambitious goal of doubling its tourism revenue by 2030.


Visit Qatar, an initiative of the Qatar National Tourism Council (QNTC), aims to boost their tourism industry with the launch of a new digital experience. The website shares Qatar’s rich cultural tapestry, experiences and adventures in an inviting online journey.

As Qatar continues its preparations for the FIFA World Cup 2022™, the highly responsive and mobile-first website will become a vital tool in realising an ambitious goal: tripling the number of visits and doubling tourism revenue by 2030. Behind the scenes, the new marketing technology platform is one of the first in the world to use Adobe Experience Manager as a cloud service, highlighting Qatar National Tourism Council’s digital leadership and innovation in the region.

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“The shared ambition and positive energy of this project is inspiring,” said Murat Ertugrul, VP MENA at Emakina. “Visit Qatar’s ambition to position the nation as a hub to discover - where cultural authenticity meets modernity – is something to behold. Ensuring the best possible end-to-end experience for visitors to Qatar was at the heart of this particular project – and now that QNTC has full control over their new Adobe platform, they can maximize its functionalities in complete autonomy. We are looking forward to continuing this dynamic collaboration, contributing to the ambitious Qatar National Tourism Council Transformation Journey roadmap."

The captivating design and rich content of the website allows visitors to start their journey online. The platform is also fully integrated into Visit Qatar’s existing digital ecosystem, and includes interactive Google Maps and TripAdvisor content to help individuals plan their trip.

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Darren Light, Head of Middle East and Africa (MEA) for Adobe Experience Cloud adds: “The new Visit Qatar website perfectly leverages Adobe AEM’s power for front and backend development. Although the COVID-19 pandemic forced all experts to work from a distance, the fluidity and the efficiency of their teamwork was remarkable. And we can all be proud of the engaging state-of-the-art result.”

These new tools empower QNTC to deliver more targeted, timely, and personalised digital communications. Addressing their audience’s needs through data-driven content helps Visit Qatar strengthen the country's image as a leading destination.

Berthold Trenkel, Chief Operating Officer of Qatar National Tourism Council said, “The new website created by Emakina and Adobe proudly positions Qatar as a world-leading, international tourism destination for business and leisure, through a showcase of authentic experiences and family-focused activities. The experience is customer centric and powered by data, allowing for personalised messaging along the customer journey. It is an integral part of QNTC’s digital transformation journey and will no doubt have a positive impact on our tourism objectives.”