05/05/2023

10 Acquisition tools that turn brand awareness into customer action

10 Acquisition tools that turn brand awareness into customer action

Acquisition

10 Acquisition tools that turn brand awareness into customer action

In our last paper we shortlisted our favourite brand awareness tools, designed to help you understand and engage with your target customers. So now we’re turning our attention to the tools that can support you in the next phase of growth marketing, acquisition.

With marketing technology becoming more and more advanced, you need to know the best of breed. Tech that will cut through the noise and encourage customers old and new to make that all-important purchase. And, vitally, that will help you stay ahead of your competitors.

In this paper,
you’ll learn more about:

Kameleoon
Unbounce
Expandi
Phantombuster
Tally
Instapage
Umso
Hotjar
Lemlist
Canva

What is customer acquisition?

Acquisition is about acquiring customers: gathering information and using the right digital strategies to persuade them to choose your brand and, ultimately, to buy from you. But it doesn’t stop there. You then want to build a relationship with them, encourage them to make another purchase, and (hopefully) turn them into happy, loyal, long-term customers.

From SEO or social media to emails and blogging, there are lots of customer acquisition strategies – and lots of digital tools that can help. Our team of experts have picked their top 10 – tried, tested and trusted – that they’ve used to transform our clients’ customer acquisition process.

This paper is the second in a series where our experts here at Emakina share their favourite growth marketing tools, starting with brand awareness. They spend hours trawling and testing the many digital tools available, so you don’t have to.