Marketing automation

How can you give each user a personal service on a massive scale? The answer is marketing automation. When executed thoughtfully and skillfully, it dramatically improves the user experience across all touchpoints.

You can boost sales with lead generation and help people to make choices through upselling techniques like product recommendations. You can increase the impact and relevance of your communications with a user lifecycle, contacting people at the right moment, in the right way.

Due to shifts in user behaviour, marketing automation is more and more complex. That’s where Emakina comes in. We see different levels of maturity and can help you get to the next one before your competitor does. Our team will help you match the soaring expectations of your customers.

• Strategic roadmaps 
• KPI-, ROI & measurement plans 
• Segmentation & user journey mapping 
• Data-audit & -model set-up 

• Data maturity roadmap  
• Progressive data-capturing 
• Lead Scoring models 
• Lead generation 
• Lead nurturing 

• Multi-channel template creation & iterative finetuning 
• Newsletters & drip campaigns 
• Omni-channel campaigns 
• Functional testing 
• Reporting & dashboarding 

• Platform requirement listing, vendor comparison, training & guidance