Spreading football fever in France

The French Football Federation (FFF) manages the reigning world champions and exists to support and drive football culture in France. In partnership with Nike, it wanted to inspire amateur clubs by giving them access to the same world-class kit as the national team. Emakina helped FFF to bring this brand-new business model to life. 

About the project

Slick platform reimagines the B2B business model

The French Football Federation (FFF) exists to fuel passion for football as a sport. What better way to help thousands of amateur clubs flourish than giving them access to the same kit the reigning world champions wear? Emakina created a brand-new business model for Nike and FFF, and helped create a first-of-its-kind direct digital outfitter service. 

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