Where sensuality meets high performance
Rituals are incredibly personal things. We were asked to bring this idea to life with a bespoke UX experience on a new e-commerce platform. Collaborating with AKQA, we created a joyfully immersive, award-winning site where every user is treated to a highly personal online journey. Storytelling teamed with impeccable performance resulted in a dramatic 35% increase in site visitors in the first week after relaunch, as well as a 5% higher conversion rate.
Namasté: the transition from a monolith architecture to a flexible MACH solution
For the past decade, Emakina has been a partner to Rituals, working together to expand their digital channels and driving growth in their online business. The time came to build a more agile, scalable, and flexible architecture that better serves the needs of the business and its customers. We set off on a journey of transitioning Rituals from a monolith architecture to a composable MACH approach.