Founded in 2014 by animal lovers Sophie and Matthieu Wincker, Ultra Premium Direct is a family-owned business based in Agen, France. The brand differentiates itself by offering high quality cat and dog products, distributed exclusively through its own website, at an attractive price point. With its own production and logistics facilities, the brand is highly authentic with a strong community of loyal pet parents.
Premium pet food born out of love
The French pioneer in grain-free dog and cat food partnered with Emakina to rethink its global brand experience. We implemented our Brand Experience Platform methodology to evaluate, build and drive a new brand experience across all touchpoints.