About V and B

Established in 1998, V and B is a much-loved liquor store and bar franchise founded by Jean-Pierre Derouet and Emmanuel Bouvet. The concept combines their love of wine and beer – creating a warm environment for after-work drinks or to purchase drinks to enjoy at home. Today, they service over 250 franchises around France and thousands of consumers.  

About the project

Digital expansion for French bar and liquor store franchise

Established in 1998, V and B is a much-loved liquor store and bar franchise founded by Jean-Pierre Derouet and Emmanuel Bouvet. The concept combines their love of wine and beer – creating a warm environment for after-work drinks or to purchase drinks to enjoy at home. Today, they service over 250 franchises around France and thousands of consumers.  

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