2 tools to help you measure and improve your revenue 

What is revenue?

Revenue is the fifth stage of Dave McClure’s AARRR funnel – the growth marketing framework, often known as the pirate funnel. In this stage, there are two important metrics to know about: customer acquisition cost (CAC) and customer lifetime value (CLV).

Comparing the CAC to the CLV, helps you determine what needs to change in order to build revenue and grow your business. As you would expect, all the other phases of the funnel feed into this one.

This paper is the fifth in a series where our experts here at Emakina share their favourite growth marketing tools, starting with brand awareness. They spend hours trawling and testing the many digital tools available, so you don’t have to.