Luxury online store success on new markets
Bloomingdale’s is a luxury omnichannel retailer beloved by its customers. Since its first store opened outside of the USA in Dubai in 2010 – followed by Kuwait in 2017 – it has delivered a first class shopping experience to customers in the Middle East region, distributed by the Al Tayer Group.
Bloomingdale’s did not yet have an online presence in the Middle East to underpin and extend its in-store services. It was vital for Al Tayer Group to launch a platform to meet evolving user needs.
The initial scope was to develop a platform on SalesForce Commerce Cloud and a native iOS app for two markets: the UAE and Kuwait. While we were progressing and the milestones were being achieved, the client added to the challenge: requesting two more clouds (Service & Marketing Cloud), and to add a new market to the scope — Saudi Arabia — all within a 10-day timeframe.
An Emakina team of more than 20 worked on the project with an agile approach across 10 two-week sprints. We developed a user-centric, SEO-optimised and responsive website to expand this international brand across the Middle East. The iOS app was also launched on the KSA apple store.
As the project was financially critical to the client, our team went over and above to ensure that the project went live ahead of the agreed-upon timeline, despite the COVID-19 pandemic. As everyone was getting used to the new ways of working, we achieved this successfully thanks to our team’s hard work, transparency and constant, open communication with the client.
For this project, Emakina used Salesforce Commerce Cloud, Salesforce Marketing Cloud, Salesforce Service Cloud, the Lightning upgrade, and the development of a native iOS app.
Before launch, Bloomingdale’s did not have an online presence in the Middle East. The client immediately witnessed the project’s success and has requested to launch in a new market (KSA) earlier than foreseen. We connected with Bloomingdale’s fans and target audience to achieve: