Project description

A new world of ticketing

An icon of the Belgian art and music scene, Bozar hosts a vast variety of events almost every single day of the year. That’s why a brand-new ticketing platform was such a huge challenge – it needed to be fast and efficient, simple yet flexible. Emakina stepped up to the plate to help Bozar create a seamless ticketing process.

Client Bozar

The challenge

Belgium’s major cultural venue is a hub of year-round events, including concerts, exhibitions, films, workshop, talks and debates. Ticket sales make up a large portion of the institution’s revenue, so it was important that the new ticketing system caters to the rich cultural experience visitors enjoy at Bozar.

Our solution

As Bozar’s digital transformation partner since 2020, we’ve been integral in building intuitive user experiences in an immersive omni-channel digital environment. Our experience in the creation of ticketing platforms meant that we could guide Bozar in selecting the right ticketing partner. SECUTIX is the perfect fit – the market leader in advanced ticketing solutions for the event industry. Its cloud-based platform is simple and intuitive for Bozar’s event team to use, enabling them to very quickly put events live.

Website images desktop

We wrote a technical specifications document that detailed the scope of the new ticketing project – drive ticket sales, simplify ticket management, increase group bookings and reduce box office queues, to name but a few features. The new ticketing environment also had to work in a multilingual environment (English, French and Dutch), with promotional offers and seat selection at the magnificent Henry Le Boeuf Hall.

Bozar website

The results

With the help of a partner that understands digital marketing and ticketing, Bozar now boasts a mobile-first ticketing platform that delivers an enjoyable booking experience. We have already seen a great improvement in conversion rates and the internal team is onboarded and ready to easily put a new season of events live.