Carrera
Racing ahead with a new site and online shop
When Carrera asked Emakina to revamp its online presence, the objective was to inspire all remote-controlled motorsports fans, with a particular attention to newbies and inveterate fans. We created an e-shop featuring all of the brand's lines, products and services, available in eight languages. The flexible, user-friendly, future-proof platform perfectly conveys Carrera's omnichannel strategy, offering a great digital experience.
![Running circuit with Carrera logo](/kentico_emakina_agency/media/EmakinaAgencyWebsite/Global/Work/Carrera/02_Small2pictures-1.jpg?width=670&resizemode=force)
![Member of racing team](/kentico_emakina_agency/media/EmakinaAgencyWebsite/Global/Work/Carrera/02_Small2pictures-2.jpg?width=670&resizemode=force)
![](/kentico_emakina_agency/media/EmakinaAgencyWebsite/Global/Work/Carrera/03_TexteImage%e2%80%94Narrow1.jpg?width=820&resizemode=force)
The challenge
It was important to create design and imagery that inspires motorsports fans of all ages, as well as two specific target groups: newbies considering a first purchase and hard-core fans wanting to complete, expand or upgrade their collection. The right track was to use responsive design to display the content perfectly.
Our solution
The rebuilt website carrera-toys.com combines all the parent company's lines, products and services: Carrera Racetracks, Carrera RC, Carrera Club, Carrera World and the Carrera Service Portal. The fully-integrated shop focuses on international sales and is available in eight languages, so customers all over the world can order direct to their living rooms.
![](/kentico_emakina_agency/media/EmakinaAgencyWebsite/Global/Work/Carrera/04_DesktopMockup-1.jpg?width=910&resizemode=force)
![kids playing with racing circuit](/kentico_emakina_agency/media/EmakinaAgencyWebsite/Global/Work/Carrera/05_Big2pictures-1.jpg?width=1920&resizemode=force)
![racing circuit with may cars driving](/kentico_emakina_agency/media/EmakinaAgencyWebsite/Global/Work/Carrera/05_Big2pictures-2.jpg?width=1920&resizemode=force)
The technology
The 'motor' of the Carrera web portal is a tailor-made back-end solution that makes sure the company is geared up for the digital future. Kentico CMS allows a flexible, quick and simple content management via a user-friendly interface. An e-commerce solution by commercetools also brings numerous features and a customer-focused omnichannel strategy. Both are connected to the in-house ERP system, so the firm can try out new marketing ideas via a centralised customer database.
![](/kentico_emakina_agency/media/EmakinaAgencyWebsite/Global/Work/Carrera/07_Big1picture-1.jpg?width=1920&resizemode=force)
The results
The fully integrated shop system is available in eight languages: DE, EN, IT, FR, ES, PL, HU and RU. With this all-in-one package, Carrera has now has launched full speed into the digital race, appealing to motorsports fans of all ages online.