Dina Försäkringar is a Swedish insurance company that prides themselves to be an alternative to the giants, aiming to always be seen as close, engaged and innovative.
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The first ever deep faked ad
Profile hacks and deep fakes are wreaking havoc on the internet, making it almost impossible to know what’s real and what not. To drive a message of cyber security home for the innovative Swedish insurer, we did exactly what we are warning people about: we hijacked the identity of singer Danny Saucedo. The results were weird, and also incredibly positive.
Discover case![](/getmedia/d9cdcd16-4021-41ad-9e53-a252a8f11cd3/394x496_case-list-page_Dina.jpg?width=394&height=496&ext=.jpg&width=820&resizemode=force)
Boosting brand identity for one of Sweden's largest insurers
Our client is a group of six local insurance companies spread across Sweden, working together under the common brand Dina Försäkringar. With a heritage dating back to 1768, it’s the fifth largest non-life insurer in Sweden with both private and enterprise customers.
Despite its rich history, Dina Försäkringar remained a relatively unknown brand. We worked with them to create a new long-term concept, a unique brand world, and an awareness campaign across various platforms such as TVC, OLV, radio, display, and social media.