UAE’s top digital-first insurance company
Hayah Insurance Company (formerly AXA Green Crescent Insurance Company) is a leading, digital-first life insurer in the UAE. They are headquartered in Abu Dhabi and listed on ADX. A trusted pension, life, savings, retirement and health insurance provider, the company is known for its digital innovations and fresh approach to insurtech.
A brand identity fit for the digital world
In early 2022, AXA GCIC was acquired by new shareholders and announced its name change to Hayah. The company has been offering life and medical plans to individuals and corporations since 2014. Emakina helped the company with their brand strategy and new visual identity.Discover case