About Hayah

UAE’s top digital-first insurance company 

Hayah Insurance Company (formerly AXA Green Crescent Insurance Company) is a leading, digital-first life insurer in the UAE. They are headquartered in Abu Dhabi and listed on ADX. A trusted pension, life, savings, retirement and health insurance provider, the company is known for its digital innovations and fresh approach to insurtech.  

Project description

A brand identity fit for the digital world

In early 2022, AXA GCIC  was acquired by new shareholders and announced its name change to Hayah. The company has been offering life and medical plans to individuals and corporations since 2014. Emakina helped the company with their brand strategy and new visual identity. 

Discover case