Van Cleef & Arpels is a French luxury jewelry, watch, and perfume company founded in 1896 by Alfred Van Cleef and his father-in-law Salomon Arpels. Their pieces often feature flowers, animals, and fairies, and have been worn by fashion icons and celebrities around the world. Van Cleef & Arpels were the first French jewelers to open boutiques in Japan and China, which can now be found across Europe, the Middle East, South East Asia, North America and Australia.
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Deep insights into the luxury mindset
The pioneers of modern jewellery asked us to do a deep dive into what delights its discerning clients. Emakina’s brand experience specialists unearthed priceless jewels of insights, which helped them build a richer brand experience across their social media and website, and exceed customer expectations in store.
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