The Swedish Carbonara
One of Sweden’s best-loved cheeses, Västerbottensost created a brand-new cooking cheese as a locally produced alternative to continental cheeses. It asked long-time partner Emakina to create awareness of the new product with a bold campaign that will inspire Swedes to try Västerbottensost with their pasta and risotto (instead of Parmesan). Our idea: make enemies to gain new fans…
The search for the provincial pizzas of Sweden
What do you get when you put pickled herring, potatoes and sour cream together? Well, in the Swedes’ case... an award-winning pizza! In collaboration with our client Västerbottensost and their delicious new cooking cheese, Emakina helped create a pizza contest with a localised twist that served up amazing results including a book deal.