Wasa
Wasa is something of a Swedish institution, baking traditional crispbreads using only a few natural ingredients since 1919. Topped with anything from cheese and fruit, to scrambled egg and salmon, they’re a tasty and healthy classic on the Swedish people's breakfast table.
Collaborating with influencers to serve up a crunchier brunch experience
Lately, the much-loved crispbread has faced competition from easier-to-chew alternatives, like sourdough. So Wasa asked Emakina to create an influencer activation to remind Swedes of just how good crispbread is, when it comes to both texture and taste, and your health too.